Warwick Analytics deliver a predictive analytics software even with heterogeneous data (different types of data and variables in the same data set) and can be applied across several sectors (retail, transportation and financial services). The product helps to predict customer behaviour, which improves upsell, cross-sell and marketing optimisation.
The Innovation Lab was very well managed and thought through: there was ready access to, and support from, the most senior members of the organisation. BMW Financial Services are committed to innovation and this was a great opportunity for us to be a part of.
Dan Somers, CEO of Warwick Analytics