Skip to main content

Ian Smith

Chief Executive Officer

BMW Group Financial Services NA

Ian is an experienced and successful Senior Executive with over 20 years experience of leading organizations and businesses in five different countries; Brazil, Canada, Germany, USA and UK.  Enthused about driving change to improve business performance and the customer experience through business transformation. An ethical and principled based leader with a passion for developing leaders and people.

Since joining BMW Group in Canada in 1999, Ian has held a number of Senior Executive positions.  He is currently the President & CEO BMW Group Financial Services USA and Region America’s which is responsible for the North, Central and South America markets with a regional asset portfolio of over $50 billion.  Ian has been responsible as the CEO and head of BMW Group Financial Services in four markets and has spent time in the Munich BMW Headquarters where he was responsible for the global business development and business strategy for the Financial Services business.

Jorge Bautista

Vice President, Used Car Business

BMW Group Financial Services NA

Originally from Madrid, Spain, Jorge joined the BMW Group in September 2011 via the merger of ING Car Lease and Alphabet, becoming the CEO Alphabet Spain.  In this position he completed the merger in 9 months, including the carve out of BMW Financial Services Spain, and led the company successfully through the global financial crisis, that hit the country severely.  In 2015, after transitioning for a few months to the position of International Project Director of a strategic project related to the standardization of the sales model of Alphabet, implemented in all 13 countries, Jorge took his first international assignment as CEO Alphabet Netherlands, based in Breda, The Netherlands, a country considered the cradle of vehicle leasing in Europe with a similar leasing penetration and maturity level than the US.  During these two and a half years, Jorge gave a new strategic direction and led the cultural transformation of the third most important leasing company in The Netherlands, being also the third most important subsidiary of Alphabet with more than 500 employees.

In his role of Vice President Used Car Business, Jorge leads a recently created team that is excited about the opportunity to remarket a record number of BMWs, MINIs, and Rolls Royce vehicles. Apart from a higher focus, structure and alignment between the Wholesale and Retail areas, the new organization has an increased focus on Data Analytics, Price Optimization and Channel Management to improve the results of pre-owned sales within the franchise and independent dealer networks.

Neal Crouch

Vice President and Chief Risk Officer

BMW Group Financial Services NA

Neal Crouch, Chief Risk Officer of BMW Financial Services NA, LLC. has over 20 years of financial services experience within the captive lending business.  His primary focus has been on Finance, Risk and New Business Development.  He began his career with BMW Financial Services in 1994 as an Accounting Clerk and quickly developed his wealth of knowledge on all aspects of accounting and reporting in a variety of positions in Ohio and then relocated to our New Jersey office in 2000.  Neal has held several positions in NJ including Financial Planning Manager, Latin American Project Manager, General Manager, Regional Finance and Business Development, and his most recent role as General Manager, Controlling and Reporting.  His vast experiences across the Americas region provides consistent value to BMW Financial Services NA, LLC and the BMW Group.

Nina Englert

Vice President, Sales and Marketing

BMW Group Financial Services NA

Nina Englert was appointed Vice President, Sales & Marketing for BMW Financial Services July 1, 2015.  She leads the sales and marketing team of ~100 employees to new levels of success with the responsibility of a more than $40 billion portfolio.  Nina’s sales team is distributed throughout the United States and calls on more than 600 dealer partners for BMW Automotive, Motorcycles, Rolls-Royce and MINI.  Her area of accountability also includes retail finance, insurance and commercial finance with a customer base bigger than 1.1 million.  Nina joined BMW Financial Services from her role as CEO/Managing Director, BMW Group New Zealand.  Here she was the first female to take on a country CEO role in the BMW Group 100 year history.  During her leadership sales increased by more than 20% for the BMW and MINI brands and at the same time increased contribution margins by more than 20%.  Prior to this role Nina was the regional area manager for China and then for the United States, Canada and Mexico located in Munich.  Nina has been with the BMW Group for more than 20 years in very diverse roles focusing mainly on the sales area.  She is very excited to be part of the CollaborationLab2018 focusing on Blockchain Strategy.

Claudia Latsch-Imasuen

General Manager, IT Financial Services

BMW Group Financial Services NA

Claudia Latsch-Imasuen was appointed IT Director for BMW Financial Services for the Americas Region September 1, 2016. She leads the IT team of ~75 employees providing IT Services with an annual volume of approx. $50 Mio. USD. Claudia’s team delivers IT products and services to customers and process partners throughout the entire life cycle. This includes the delivery and operations of IT products and applications as well as the accountability for any security and compliance topics. Her passion is with the Agile Transformation of the team and the opportunities within IT to enable customers and process partners with innovation and new technologies.

Claudia joined the BMW Group in Munich 17 year ago. She has been in very diverse roles and multiple divisions of the company. She started her career as an In-house Consultant, moving on to Aftersales business, Controlling and IT. Before her assignment at BMW Financial Services she was responsible for IT planning and steering for the Americas Region located at the BMW Manufacturing Plant in Spartanburg, South Carolina.

Paula Goble

General Manager, Corporate Compliance

BMW Group Financial Services NA

Paula began her career with BMW Financial Services in 1994 as Corporate Counsel. In 1998, she transitioned from the Legal Department to Operations as the Asset Recovery Manager.  Later that same year, she moved into the role of General Manager, Collections and Account Management.  In 2001, Paula transitioned into the role of General Manager, Retailer Services, and in 2006 she accepted the position as General Manager, Customer Interaction Services.  In 2016 she moved to the Corporate Compliance Department and is currently in the role as the Chief Compliance Officer.

Paula graduated with her Bachelor of Arts Degree in Criminal Justice and her Bachelor of Science Degree in Business Administration from Wheeling College and received her Juris Doctor from Capital University Law School.

Wayne Orchowski

Chief Operations Officer

BMW Group Financial Services NA

Wayne has 37 years of experience in Automotive and Captive financing. His areas of activity include sales, marketing, dealer development, field operations and finance operations. Currently leading a team of 500+ Associates who have recognized BMW Financial Services as a Best Place to Work in Central Ohio six years concurrently.

Wayne’s education includes a Bachelor of Business Administration from Loyola University and an MBA from the University of Pittsburgh. Wayne also participates in committees and projects, which are focused on enhancing customer experiences.